logo

Our Brand Identity

Welcome to DMC Healthcare’s brand guidelines. This guide provides insight into our company culture and the spoken, written, and visual elements integral to our unique, vibrant and collaborative identity. Our frictionless waves and dynamic 2-tone blue palette symbolise our commitment to creating a seamless, high-quality patient experience wherever needed. This guide is essential for maintaining our core brand identity, integrity and TRUST values across all communications, guiding our interactions with our patients and stakeholders alike.

Let’s bring our brand to life together!

 

Logo

✅ Do

  • Use blue logo for any light backgrounds
  • Use white logo for any dark backgrounds

Main logo

Our logo is sharp, simple and easily adaptable to all applications – with two colour options for maximum stand out. Our logo is the main symbol people can identify us with.

Sub-brand logos

Our sub-brands extend our core brand, each with its unique visual identity representing distinct service lines. Utilising DMC sub-brands enables us to highlight specific service offerings professionally and clearly, enhancing clarity and differentiation.

❌ Do not

  • Change the spacing or proportions of the logo
  • Distort or skew the aspect ratio of the logo
  • Rotate or angle the logo
  • Change the colours of the logo
  • Use it to modify or create a new logo
Download Logo

✅ Do

  • Use for Business-to-Business purpose only.
  • Use for any partnership design work.

❌ Do not

  • Use for any patient document.

Clearance Space

✅ Do

  • Main Logo – Generally leave at least 50% of the size of the logo from the edge of the page / artwork.
  • Sub-brand Logo – Generally leave at least 100% of the size of the logo from the edge of the page / artwork.

❌ Do not

  • Place the logo or icon too far away from the edge of the page / artwork, unless it is the centre focus of the page.

Main logo

Sub-brand logos

Positioning

✅ Do

  • Place it on top left, top right, bottom left or bottom right only.

❌ Do not

  • Place it in between or within text.

Main logo

Sub-brand logos

Background

✅ Do

  • Use the blue logo on a light background.
  • Use the white logo on a dark background.

❌ Do not

  • Use logo on a cluttered background.
  • Use the blue logo on a background that either matches the logo’s colour or is a dark background.
  • Place the logo on a background that is not a specific DMC colour, unless that colour is designated for a special occasion.

Main logo

Sub-brand logos

Colour

✅ Do

  • The main two colours of DMC, Sky Blue and Cornflower Blue, should be the primary focus in any designs or artwork, combined to create a 2-tone colour blend.
  • White – A contrasting colour for artworks with a navy blue background or often used as a background itself.
  • Cool Grey – Used with tint variants for text and content accents. This colour should never be used as a background or for large shapes, but rather to compliment them.
  • Charcoal – Used for body text throughout print and digital materials.
  • The brand’s secondary colours include deep blue for logo placement and backgrounds, deep turquoise blue for contrast and design variety, royal blue for graphic impact, and royal blue tints for layering effects.

❌ Do not

  • Excessive use of sub-brand or secondary colours to minimise overshadowing the primary colour.
  • Create additional colours for use in design work unless those colours are designated for special occasions.

Primary colour

Secondary colour

Sub-brand colour

Typography

✅ Do

  • Open Sans is the typeface used for DMC branding.
  • Use bold or semi-bold for headings, medium for sub-titles, and light or regular for other text.
  • Ensure clear contrast with the background and keep kerning between -10 and 0.
  • Maintain consistent weights and adequate line spacing in paragraphs.

❌ Do not

  • Use any fonts other than Open Sans.
Download Font

Partnership &

Co-branding

In the case of co-branding or partnering with our business partner, to ensure that both brands are presented equally and their mutual value is recognised, we have established the following guidelines:

✅ Do

  • DMC Main logo – The space between the two logos should be 50% of the DMC logo’s size, with a dividing line in the centre. The partner’s logo should not be taller than 75% of the DMC logo’s height.
  • DMC Sub-brand logo – The space between the two logos should be equal to the full size of the DMC logo, with a dividing line in the centre. The partner’s logo should not be taller than the sub brand logo.

❌ Do not

  • Present the logos in a way that makes them appear unequal in size or prominence.

Main logo

Sub-brand logo

Start designing

Approval from DMC Healthcare is required before publishing or designing materials. For submissions or inquiries, please contact marketing@dmchealthcare.co.uk

Download Brand Guidelines

Join us on social media for further reference examples and to engage with our latest news and updates.

About Us

DMC Healthcare is a leading independent community-based provider of consultant-led endoscopy, dermatology, radiology reporting and community services to the NHS, firmly rooted in the NHS for nearly 55 years.

Follow Us

© 2023 DMC Healthcare. All rights reserved.

Registered in England: 06745192

Registered at: 60 Chadwick Road, Peckham, London, SE15 4PU

Clinical Effectiveness

Clinical effectiveness means ensuring that all aspects of service delivery are designed to provide the best outcomes for patients. This is achieved by ensuring that the right care is delivered to the right person at the right time they are in need and in the correct setting.

Information

A patient’s information should always be up to date and correct on any systems used. It should also be confidential through correct storage and management of data.

Risk Management

Risk Management involves having robust systems in place to understand, monitor and minimise the risks to patients and staff and to learn from mistakes. When things go wrong in the delivery of care, our staff teams should feel safe admitting it and be able to learn and share what they have learnt, which embeds change in practice.

Patient & Public Involvement

Communication with patients and the public is essential to gain insight on the quality of care we deliver, and any possible problems that can result. Public involvement is equally as important to ensure that patient and public feedback is used to improve services into day-to-day practice for better patient outcomes.

Education & Training

This encompasses the provision of appropriate support to enable staff to be competent in doing their jobs and to develop their skills so that they are up to date. Professional development needs to continue through lifelong learning.

Staff Management

This ensures the organisation recruits highly skilled staff and aligns them with the correct job roles. Staff are supported in professional development and to gain and improve their skills.

Audit

The aim of the audit process is to ensure that clinical practice is continuously monitored and that deficiencies in relation to set standards of care are remedied. Research goes alongside audits to pioneer best practice improvements.