Pritika Gupta

Pritika’s introduction to DMC Healthcare started at a young age, helping out during summer school holidays. With a BA Hons degree in Accounting and Finance, Pritika joined DMC in 2014, starting out in administration and finance before transitioning into marketing and operations and eventually being promoted to the Head of Operations. In this role, where she was heavily involved in all the company’s service areas and focused on process, patient pathways, and restructuring.

Since 2020, Pritika has served as the Corporate Strategy Director for the DMC Board, where she oversees a number of larger business initiatives and is in charge of the infrastructure of the Head Office support services, which include IT services, human resources, marketing, and estates management. She’s also pivotal in mobilising new contracts, hiring the best talent in the industry, and ensuring data is effectively used to improve business processes, with the goal in delivering the best patient care possible. Alongside this, Pritika is pursuing her ICAEW Chartered Accountancy certification.

``Seeing the positive impact technology has on the health of our patients``

– What matters to Pritika

Clinical Effectiveness

Clinical effectiveness means ensuring that all aspects of service delivery are designed to provide the best outcomes for patients. This is achieved by ensuring that the right care is delivered to the right person at the right time they are in need and in the correct setting.


A patient’s information should always be up to date and correct on any systems used. It should also be confidential through correct storage and management of data.

Risk Management

Risk Management involves having robust systems in place to understand, monitor and minimise the risks to patients and staff and to learn from mistakes. When things go wrong in the delivery of care, our staff teams should feel safe admitting it and be able to learn and share what they have learnt, which embeds change in practice.

Patient & Public Involvement

Communication with patients and the public is essential to gain insight on the quality of care we deliver, and any possible problems that can result. Public involvement is equally as important to ensure that patient and public feedback is used to improve services into day-to-day practice for better patient outcomes.

Education & Training

This encompasses the provision of appropriate support to enable staff to be competent in doing their jobs and to develop their skills so that they are up to date. Professional development needs to continue through lifelong learning.

Staff Management

This ensures the organisation recruits highly skilled staff and aligns them with the correct job roles. Staff are supported in professional development and to gain and improve their skills.


The aim of the audit process is to ensure that clinical practice is continuously monitored and that deficiencies in relation to set standards of care are remedied. Research goes alongside audits to pioneer best practice improvements.